Premium Wordmark Options
Taking a different approach. Premium brands like Equinox, Aman, Barry's and Ten Health don't rely on badge logos — they use confident wordmarks with elegant typography and fine details. Here are four directions, each shown on light and dark backgrounds plus at real nav size.
Option A
Serif wordmark — "Equinox" style
G PHYSIQUE
NUTRITION COACHING
G PHYSIQUE
NUTRITION COACHING
Full version
The pitch: Italic serif "G" paired with bold sans caps. Minimal, confident, editorial. This is how genuinely premium wellness brands signal quality — it doesn't need decoration because the typography does the work.
Option B
Fine monogram — "Aman" style
Full version
The pitch: Light-weight serif G with a fine horizontal line and small dots — a treatment used by luxury hotel brands like Aman. Feels considered, quiet, and expensive. The thin line element can become a recurring design motif across the whole site.
Option C
Horizontal lockup — "Ten Health" style
G
G Physique
Nutrition Coaching
G
G Physique
Nutrition Coaching
Full version
The pitch: A large serif G sits alongside the full name, separated by a thin vertical line. Balances personal (the G) with professional (the full wordmark). Works well at nav scale and scales up cleanly for hero or printed materials.
Option D
Circle monogram — "Chanel / Soho House" style
Full version
The pitch: A thin-lined circle around a serif G, paired with spaced caps. Classic members' club / luxury house treatment. Reads as exclusive and heritage, but lighter than the heavy "badge" style that felt cheap before.